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  • The Oxford Handbook of Strategy : A Strategy Overview and Competitive Strategy
    The Oxford Handbook of Strategy : A Strategy Overview and Competitive Strategy

    The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy.It unites a team of contributors who are all authorities on the topic of their chapter.The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy.Chapters examine six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.

    Price: 70.00 £ | Shipping*: 0.00 £
  • Modern Strategy
    Modern Strategy

    Modern Strategy explains the permanent nature, but ever changing character, of strategy in light of the whole strategic experience of the twentieth century.The book is a major contribution to the general theory of strategy; it makes sense of the strategic history of the twentieth century, and provides understanding of what that strategic history implies for the century to come. The book offers a uniquely comprehensive analysis of the different facets of modern strategy.The classic writings of Carl von Clausewitz are reconsidered for their continuing relevance, while possible successors are appraised.In addition to arguing that Clausewitz figured out what strategy was, and how it worked, the book probes deeply into strategy's political, ethical, and cultural dimension.The book explains how strategic behaviour in the twentieth century has expanded from the two-dimensional world of the land and the surface of the sea, to include the ocean depths, the air, space, and most recently the 'cyberspace' environments.It also offers details analyses both of nuclear matters and of the realm of irregular violence. This is the first comprehensive account of all aspects of modern strategy since the Cold War ended and will be essential reading for all students of modern strategy and security studies.

    Price: 56.99 £ | Shipping*: 0.00 £
  • Global Strategy
    Global Strategy

    The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective.This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research.A conversational style emphasizes the story behind the stories, while encouraging discussion.Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship.You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR).Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.

    Price: 68.99 £ | Shipping*: 0.00 £
  • Marketing Strategy
    Marketing Strategy

    Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E.You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models.This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

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  • What are skimming strategy and market penetration strategy?

    Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.

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  • What are strategy games?

    Strategy games are a genre of video games that require players to use critical thinking, planning, and decision-making skills to achieve specific objectives. These games often involve managing resources, building structures, and controlling units to outsmart opponents or overcome challenges. Strategy games can be played in real-time or turn-based formats and can range from historical simulations to futuristic sci-fi scenarios. Overall, strategy games offer players a mentally stimulating and engaging experience that rewards strategic thinking and tactical prowess.

  • Looking for strategy game.

    If you're looking for a strategy game, you might want to consider trying out "Civilization VI" or "Total War: Three Kingdoms." Both of these games offer deep strategic gameplay, allowing you to build and manage your own empire, make diplomatic decisions, and engage in tactical battles. Another option could be "XCOM 2," which offers turn-based tactical combat and base management as you lead a resistance force against an alien invasion. These games provide a variety of strategic challenges and opportunities for you to test your skills and decision-making abilities.

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  • Exit Strategy
    Exit Strategy


    Price: 24.00 £ | Shipping*: 3.99 £
  • Strategy Implementation
    Strategy Implementation

    Strategy implementation - or strategy execution - is a hot topic today.Managers spend significant resources on consulting and training, in the hope of creating brilliant strategies, but all too often brilliant strategies do not translate into brilliant performance.This book presents new conceptual models and tools that can be used to implement different strategies.The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges.Have clear strategic choices been made? Are actions aligned with the strategy? What’s the organizational context for the strategy? In answering these simple questions, the book provides students of strategic management, along with managers involved in designing and implementing strategies, with a valuable resource.

    Price: 145.00 £ | Shipping*: 0.00 £
  • Strategy Implementation
    Strategy Implementation

    Strategy implementation - or strategy execution - is a hot topic today.Managers spend significant resources on consulting and training, in the hope of creating brilliant strategies, but all too often brilliant strategies do not translate into brilliant performance.This book presents new conceptual models and tools that can be used to implement different strategies.The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges.Have clear strategic choices been made? Are actions aligned with the strategy? What’s the organizational context for the strategy? In answering these simple questions, the book provides students of strategic management, along with managers involved in designing and implementing strategies, with a valuable resource.

    Price: 49.99 £ | Shipping*: 0.00 £
  • Exit Strategy
    Exit Strategy

    'If there is a more iconic character in modern fiction than Jack Reacher, I'd like to meet them.' DAILY MIRRORTHE 2025 JACK REACHER THRILLERJack Reacher will make three stops today.Not all of them were planned for. First stop – a Baltimore coffee shop. A seat in the corner, facing the door. Black coffee, two refills, no messing about. A minor interruption from two of the customers, but nothing he can’t deal with swiftly.As he leaves, a young guy brushes against him in the doorway.Instinctively Reacher checks the pocket holding his cash and passport.There's no problem. Nothing is missing. Second stop – a store to buy a coat. Nothing fancy. Something he can ditch when he heads to warmer climes.Large enough to fit a man the size of a bank vault. As he pulls out his cash, he finds something new in his pocket.A handwritten note. A desperate plea for help. Third stop – wherever this bend in the road takes him.Impressed by the guy's technique and intrigued by the message, Reacher makes it his mission to find out more . . . DON’T MISS THE 30TH JACK REACHER ADVENTURE – AVAILABLE TO PRE-ORDER NOW. We all need Jack Reacher – a righteous avenger for our troubled times. 'There's only one Jack Reacher. Accept no substitutes.' MICK HERRON'It's no wonder Jack Reacher is everyone's favourite rebel hero.' KARIN SLAUGHTER'These books are absolutely addictive.When you pick them up you can't put them down.' GEORGE R.R. MARTIN

    Price: 22.00 £ | Shipping*: 3.99 £
  • What is pricing strategy?

    Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.

  • What is the difference between a marketing strategy and a communication strategy?

    A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.

  • Has he changed his strategy?

    Yes, he has changed his strategy. He realized that his previous approach was not yielding the desired results, so he decided to try a different approach. By changing his strategy, he hopes to achieve better outcomes and improve his chances of success.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

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